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First, there are no arguments on why a technology-based process should replace a user-based process, but there are arguments on why they should have the same relevance. You can argue why technology-based design is crucial on several levels.

The most generalized argument is that Europe is known for developing fundamental technology, but other nations are creating the products around them. Therefore, the process is interesting for the academic and scientific environment.(8)

„There is this old debate that in Europe, or especially in Germany, a lot of fundamental technology is developed, like MP3. Then the Americans come along and turn it into a product like the iPod. That is why I think this process is interesting in the environment of a research landscape, for example, a university. To ask the fundamental question: It is good that we are doing so much basic research, but let us think in a process with which we find use cases for these fundamentals?“ (9)

We looked at most of the other arguments already. Here is a short overview:

1. A technology-based process can provide a faster return on investment.
2. A technology-based process is more tangible for scientists.
3. A technology-based process allows designers to improve their interdisciplinary collaboration with scientists.
4. A technology-based process enables research-driven companies to develop products without knowing their users beforehand.

We understand why this process could be necessary for a designer. We will now explore how I designed it and look at examples of a first test run.

Next How does the process work?

8 & 9 Gemmer, P., 2.2.2022, Interview, Translation by Emrich M.